12 APR 2019 BY MICHELLE GILLIE-BARNES Unless you’ve been living under a rock, you must be aware of the numerous court judgements, that have led to the various commissions of enquiry that read more
Month: April 2019
5 Best Video Marketing Tips For Social Media Boom
by Adam Torkildson | April 9, 2019 Just about every old platform out there including YouTube, Facebook, Twitter, and Instagram are adding new spots for different video options. Newer platforms such as read more
How To Win Followers And Influence People On Social Media
By – Krystle M. Davis If you work in digital marketing, you’re probably familiar with how far organic reach has fallen on Facebook. Page managers can expect from about 1% to read more
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency
By – Darryn Pollock The 1960s. Madison Avenue. Don Draper and his crew of alpha males all trying to innovate and stay atop the cutthroat world of advertising. These stories read more
Customer satisfaction is not enough. Delight your customers!
23 APR 2019 |BY MORNAY ROBERTS-LOMBARD Customer satisfaction is simply no longer enough to ensure business success. Customers want to feel important, engaged and valued. They don’t want to be satisfied – read more
The press release is dead; long live the press release
17 APR 2019 |BY GERHARD HOPE As an industrial marketing specialist, one of the core functions is to compile press releases for our clients and to distribute these to the relevant media. read more
7 ways for political parties to win on social media before SA’s national government elections
BY: MONGEZI MTATI 5 FEB 2019 From Donald Trump’s tweets that make the news, to Helen Zille’s jaw-dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social read more
Six steps to successful customer relationship management
16 APR 2019 BY: EBEN ESTERHUIZEN As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) read more
The DOOH Opportunity: How OOH is Becoming a Bigger Piece of the Media Mix Pie
April 5, 2019 by Ran Ben-YairNo Comments Out-of-Home (OOH) advertising is having a fantastic run. It is the only traditional media channel to consistently grow over the last 10 years and is read more
6 Ways Mobile App Development Fuels Digital Marketing
The world is witnessing a significant paradigm shift. A shift from offline to online dimensions. Smartphones have become an inevitable part of everyday lives. People are spending 70% of their read more