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Month: April 2019

April 15, 2019April 18, 2019 BreadBreadUncategorized

Outdoor media = digital media… when creatives get it right

Posted By: Genevieve Considine on: April 10, 2019 In: Out of HomePrintEmail Outdoor ads are booming in the smartphone age – and for some brands, these ads are even generating engagement on social read more

April 12, 2019April 12, 2019 BreadBreadUncategorized

Four reasons that digital sponsorships provide exceptional ROI for SA brands

BY: MARK BOTHA South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017 according to PwC’s Entertainment read more

April 10, 2019April 10, 2019 BreadBreadUncategorized

Radio is dead, long live r@dio!

BY: WARREN RAVINSKY Radio and digital advertising go hand-in-hand. Both mediums boast quick turnaround times, cost-effectiveness and, most importantly, reach. Online streaming has been around for a decade but it’s now read more

April 10, 2019April 10, 2019 BreadBreadUncategorized

How to Take Advantage of Interactive Marketing Right Now

Brands effectively using interactive-content marketing enjoy a steadily growing customer base. Deep PatelVIP CONTRIBUTOR Author of A Paperboy’s Fable: The 11 Principles of Success February 20, 2019 8 min read Opinions read more

April 9, 2019April 9, 2019 BreadBreadUncategorized

What do we mean by influencers in South African terms?

BY: ANNE DOLINSCHEK The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, read more

April 5, 2019April 5, 2019 BreadBreadUncategorized

The Game-Changing Role Of Customer Intent In The Modern Marketing Funnel

Toa Heftiba | @heftiba UNSPLASH.COM Remember when the customer journey was a linear, step-by-step process? Neither do I (wink wink). According to a recent article by Allan Thygesen, President of the Americas read more

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About Break Bread

Break Bread Consulting (Pty) Ltd is a strategy consultancy that focuses on brand building & brand advocacy in the township markets of South Africa.

Let’s Break Bread

021 461 0676
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Let’s Break Bread

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