ISSUED BY MONETARY LIBRARY 18 DEC 2020 With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People’s personal read more
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6 Ways to Improve Social Media Organic Reach
Posted By Jane Danes on Dec 29, 2020 Social media organic reach is plummeting. And it declines further and further. As a result, you’re getting a tiny portion of your investment. The read more
Study delivers insight into behaviour, attitude, media consumption usage and psyche of teenagers
16 OCT 2020 A new research study by GroupM agencies: Wavemaker, Mediacom and Mindshare, sheds light on the behaviour, attitude, media consumption usage and psyche of teenagers and delivers key read more
The complete guide to advertising on LinkedIn
16 Jul 2020 LinkedIn has often been overlooked as a space for advertising, but it has slowly proven itself to be more than ‘just another social media platform’. So, if read more
23 Creative Advertising Ideas That Actually Work
Mary Lister Last updated: April 9, 2020 Marketing Ideas True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic read more
4 Video Analytics Platforms That Can Help You Track the Effectiveness of Your Campaigns
Ana Gotter – June 25, 2020 When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s read more
10 Best Free Twitter Analytics Tools You’ll Love to Use
Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want read more
Why Companies Turn To Digital Marketing To Survive COVID-19
Bernard Marr Contributor Enterprise Tech In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases, read more
The Covid-19 consumer
5 JUN 2020 | BY SAMANTHA VICTOR During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but read more
Marketing in the COVID era – how to adjust and adapt
20 MAY 2020 | BY GAVIN KNOX-GRANT AND YAEL GEFFEN Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly read more