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ISSUED BY MONETARY LIBRARY 18 DEC 2020 With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People’s personal read more

Posted By Jane Danes on Dec 29, 2020 Social media organic reach is plummeting. And it declines further and further. As a result, you’re getting a tiny portion of your investment.  The read more

16 OCT 2020 A new research study by GroupM agencies: Wavemaker, Mediacom and Mindshare, sheds light on the behaviour, attitude, media consumption usage and psyche of teenagers and delivers key read more

16 Jul 2020 LinkedIn has often been overlooked as a space for advertising, but it has slowly proven itself to be more than ‘just another social media platform’. So, if read more

Mary Lister Last updated: April 9, 2020 Marketing Ideas True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic read more

Ana Gotter – June 25, 2020 When it comes to tracking the effects of your video marketing campaigns, analytics are critically important. Analytics help you track what’s working and what’s read more

Victoria Taylor June 24, 2020 Let’s talk about data, Twitter data to be specific. Like any social media account, you want the best results from your online marketing efforts. Who doesn’t want read more

Bernard Marr Contributor Enterprise Tech In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases, read more

5 JUN 2020 |  BY SAMANTHA VICTOR During a global pandemic and a nation-wide lockdown, consumers have been forced to change their daily routines. Not only are they spending more time indoors, but read more

20 MAY 2020 |  BY GAVIN KNOX-GRANT AND YAEL GEFFEN Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly read more