29 MAY 2019 | BY JENARÉ HARDCASTLE, ISSUED BY THE WEB SHACK Marketing is a buzzword unto itself these days and not just here at home in South Africa. The whole world is excited to read more
Month: May 2019
4 Major Marketing Trends for 2020 and Beyond
Alp Mimaroglu May 15, 2019 Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be read more
5 Of The Hottest Trends In Marketing Right Now, According To Industry Experts
By Brenda Stoltz The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on read more
Why marketing agencies are more relevant than ever
21 MAY 2019 | BY JACQUES DU BRUYN There’s been a lot of chatter recently around the subject of ‘the future of marketing agencies’. That the agency model is broken and that things read more
The power of retargeting: How to move customers from wanting what you offer to needing it
22 MAY 2019 | BY KYLE WARMBACK My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of read more
Why storytelling is so crucial in marketing
22 MAY 2019 | BY CHANELLE SEGERIUS-BRUCE In the age of smartphones, social media, and being virtually connected to everyone all of the time, the dynamics of marketing have changed. Intrusive, selfish, and read more
Best Social Media Marketing Tips to Implement Now
Lorraine Pavel – February 17, 2019 Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company read more
Taking it outside
16 MAY 2019 | ISSUED BY DENTSU AEGIS NETWORK Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa? Yetunde Adegbite, read more
Why LinkedIn is more important than ever in 2019
17 MAY 2019 | BY ZUBEIDA GOOLAM With more than 600 million members from 200 countries in 2019, LinkedIn is still the largest professional networking platform in the world. LinkedIn members are also read more
Digital Marketing Is No Longer About Products, It’s About Buying A Better Version Of You
By Brianna West When Fyre Festival was first announced, it gained traction from those infamous “orange squares,” posted by some of the world’s most significant influencers. The strategy? Make the read more