19 JUNE 2019 | BY KHANGELANI DZIBA The proverbial contestations around the changing landscape of PR have in the last few months yielded much angst amongst PR practitioners, particularly the millennial who has read more
Uncategorized
The importance of PR
20 JUN 2019 | BY LIESL SIMPSON There is always one question on the lips of everyone that I talk to about PR and it is; just why is PR so important anyway? read more
The road to AI in marketing
20 JUN 2019 | BY PAULA SARTINI Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and read more
Five skills to help you connect with your social media audience
13 JUN 2019 | BY ZUBEIDA GOOLAMHow many times have you heard someone say that Google has the answer? This response has become clichéd but most would argue that this response is read more
Turning big data into even bigger stories
18 JUN 2019 | BY: KAMO MOGASHOA In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the pasty villain read more
South African marketing in 2019: 5 things you need to know
29 MAY 2019 | BY JENARÉ HARDCASTLE, ISSUED BY THE WEB SHACK Marketing is a buzzword unto itself these days and not just here at home in South Africa. The whole world is excited to read more
4 Major Marketing Trends for 2020 and Beyond
Alp Mimaroglu May 15, 2019 Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be read more
5 Of The Hottest Trends In Marketing Right Now, According To Industry Experts
By Brenda Stoltz The thing about marketing trends, particularly for B2B marketers, is that they change frequently. If you don’t stay on top of them, you risk missing out on read more
Why marketing agencies are more relevant than ever
21 MAY 2019 | BY JACQUES DU BRUYN There’s been a lot of chatter recently around the subject of ‘the future of marketing agencies’. That the agency model is broken and that things read more
The power of retargeting: How to move customers from wanting what you offer to needing it
22 MAY 2019 | BY KYLE WARMBACK My fiancé was at home a few weeks ago and decided to go onto her favourite online shopping store as she needed a new pair of read more