By: Shep Hyken Contributor Leadership Strategy Content marketing is part of the customer experience. But there is a better way of thinking about it. Even the term content marketing is, to borrow a read more
3 data trends shaping digital marketing in the next 18 months
30 AUG 2019 |BY GRANT LAPPING As we move into the next phase of the digital revolution, data will take an increasingly important role in how brands shape their customer experience and read more
The Real Reason Sales and Marketing Teams Use AI
Alp Mimaroglu | August 22, 2019 Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University’s Keller Center read more
How does social media support sales?
15 AUG 2019 | BY JESSICA BARRELLA Social media is not a fad but an integral part of our modern-day communication system. Many businesses can give testimony to the fact that social media read more
Content-Driven Experience Is the Need of the Hour
By Dietmar Rietsch | Aug 12, 2019 Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? read more
Is it premium versus programmatic or premium and programmatic?
29 JUL 2019 |BY MARK BOTHA The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving. Relationships between media owners and agencies read more
Digital, print media deliver the best ROI – finds new Nielsen study
23 JUL 2019 | According to Nielsen’s new study on advertising ROI, digital and print media will get you more bang for your buck. The study, conducted over three years, investigated read more
Why out-of-home is withstanding the threat of digital and growing with it
19 JUL 2019 BY JACQUES DU PREEZ, ISSUED BY PROVANTAGE MEDIA GROUP With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, read more
Experiential Marketing is the Future of Customer Engagement
By Meggie Nahatakyan | Jul 12, 2019 All long-lasting companies are alike. By that, I mean that they base their core values on experiential marketing. The one thing that determines the read more
How digitalisation is changing the job market – Is South Africa prepared?
12 JUL 2019 | BY DESERE ORRILL It goes without saying that digital disruption is changing how we work, live and play. On the one hand, technology and the digital ecosystem are exciting, read more