BY: MONGEZI MTATI 5 FEB 2019 From Donald Trump’s tweets that make the news, to Helen Zille’s jaw-dropping updates, and Jacob Zuma’s videos on Twitter, politics have become a staple across social read more
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Six steps to successful customer relationship management
16 APR 2019 BY: EBEN ESTERHUIZEN As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) read more
The DOOH Opportunity: How OOH is Becoming a Bigger Piece of the Media Mix Pie
April 5, 2019 by Ran Ben-YairNo Comments Out-of-Home (OOH) advertising is having a fantastic run. It is the only traditional media channel to consistently grow over the last 10 years and is read more
6 Ways Mobile App Development Fuels Digital Marketing
The world is witnessing a significant paradigm shift. A shift from offline to online dimensions. Smartphones have become an inevitable part of everyday lives. People are spending 70% of their read more
Outdoor media = digital media… when creatives get it right
Posted By: Genevieve Considine on: April 10, 2019 In: Out of HomePrintEmail Outdoor ads are booming in the smartphone age – and for some brands, these ads are even generating engagement on social read more
Four reasons that digital sponsorships provide exceptional ROI for SA brands
BY: MARK BOTHA South African organisations are upping their investment in digital advertising, with the total value of Internet advertising growing 16.5 % to R5.14bn in 2017 according to PwC’s Entertainment read more
Radio is dead, long live r@dio!
BY: WARREN RAVINSKY Radio and digital advertising go hand-in-hand. Both mediums boast quick turnaround times, cost-effectiveness and, most importantly, reach. Online streaming has been around for a decade but it’s now read more
How to Take Advantage of Interactive Marketing Right Now
Brands effectively using interactive-content marketing enjoy a steadily growing customer base. Deep PatelVIP CONTRIBUTOR Author of A Paperboy’s Fable: The 11 Principles of Success February 20, 2019 8 min read Opinions read more
What do we mean by influencers in South African terms?
BY: ANNE DOLINSCHEK The influencer industry in South Africa is booming, but we’re only starting out if you look at the likes of America and Europe. The local market is unique, read more
The Game-Changing Role Of Customer Intent In The Modern Marketing Funnel
Toa Heftiba | @heftiba UNSPLASH.COM Remember when the customer journey was a linear, step-by-step process? Neither do I (wink wink). According to a recent article by Allan Thygesen, President of the Americas read more